Ask Kelo explores your market, your competitors and your customer feedback to uncover opportunities you would never find yourself.
No signup required. The first look is free.
Kelo writes your report in your website's language, Dutch or English.
Kelo, three minutes into your market
Kelo's first impression ·
fresh from the field
out of 100
Your biggest opportunity
Positioning hint
Suggested line
1page read so far: your homepage.
6researchers still waiting to go into your market.
Everything above came from one page. Here is what Kelo goes looking for once you send him out properly.
No dashboards to learn. No prompts to write. You ask, Kelo explores.
That's all Kelo needs to get going. One little URL.
He reads competitor sites, customer reviews and search results, and takes very small, very thorough notes.
A report you'll actually read: your opportunities, your positioning, and the words to win with.
Every exploration ends in one report, written in plain language. Here's what's inside.
A clear map of who's playing in your market and how the ground is shifting.
What your rivals promise, what they charge, and where they fall flat.
Thousands of customer reviews, read so you don't have to.
The spot on the map only you can own, and how to claim it.
The exact words your customers use. Use them back.
Search gaps your competitors haven't noticed. Yet.
A backlog of stories your audience is already asking for.
A plan instead of a data dump: what to say, where, and why it will land.
This is a sample report for Trailkit, a fictional outdoor gear shop. Yours will look like this, but about your market.
Market report · trailkit.co
researched by Kelo
68out of 100
Customers clearly love Trailkit, but the brand tells the same story as everyone else. The gap between how customers talk and how the site talks is the big lever.
Competitors all talk about durability. Your customers rave about your repair service in 1 out of 6 reviews, and nobody in the market claims it. This is your word to own.
2,400 monthly searches for “how to choose a hiking backpack” and no competitor ranks with a real answer. One honest guide could own that conversation.
61% of your reviews mention short weekend trips. Every competitor writes copy for expeditions. Your actual customers are being ignored by everyone but you.
Kelo's note: NorthTrek wins on search, but their reviews mention “confusing sizing” 340 times. Their weakness is your opening.
“I don't even compare prices anymore. Trailkit just gets weekend people like me.”
The whole market crowds into “technical & premium”: expedition language and spec-sheet copy. Your customers are weekend hikers who want quality without the jargon. That corner is empty, and your reviews prove you already live there.
Suggested line: “Serious gear for unserious adventures. Built to be repaired, sized like we mean it.”
Who is behind Kelo
I'm a marketing strategist. For years I did this work by hand: digging through a client's market, reading competitor sites until my eyes hurt, scrolling through hundreds of reviews to find the one sentence that explained everything. It worked, but it took weeks and it cost thousands.
Kelo is that same process, done by six researchers that never get tired. I built him, I check the reports, and I answer the email myself. If something in your report is wrong or unclear, you're talking to me, not to a support queue.
Kelo finds them, writes them down and hands you the map. The first look is free. The full report is a one-time €49 at launch, with no subscription attached.
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