Kelo's first impression ·
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Your biggest opportunity
Understand your market.
Like never before.
Ask Kelo explores your market, your competitors and your customer feedback to uncover opportunities you would never find yourself.
No signup required. The first look is free.
Kelo writes your report in your website's language, Dutch or English.
Kelo, three minutes into your market
How it works
No dashboards to learn. No prompts to write. You ask, Kelo explores.
Enter your website
That's all Kelo needs to get going. One little URL.
Kelo explores your market
He reads competitor sites, customer reviews and search results, and takes very small, very thorough notes.
Receive actionable insights
A report you'll actually read: your opportunities, your positioning, and the words to win with.
What Kelo brings home
Every exploration ends in one report, written in plain language. Here's what's inside.
Market Intelligence
A clear map of who's playing in your market and how the ground is shifting.
Competitor Analysis
What your rivals promise, what they charge, and where they fall flat.
Review Analysis
Thousands of customer reviews, read so you don't have to.
Brand Positioning
The spot on the map only you can own, and how to claim it.
Customer Language
The exact words your customers use. Use them back.
SEO Opportunities
Search gaps your competitors haven't noticed. Yet.
Content Ideas
A backlog of stories your audience is already asking for.
AI Recommendations
A plan instead of a data dump: what to say, where, and why it will land.
A peek inside a Kelo report
This is a sample report for Trailkit, a fictional outdoor gear shop. Yours will look like this, but about your market.
Market report · trailkit.co
researched by Kelo
68out of 100
Solid footing, room to climb
Customers clearly love Trailkit, but the brand tells the same story as everyone else. The gap between how customers talk and how the site talks is the big lever.
- Clarity of promise74
- Differentiation55
- Customer love81
Own “repairability”
High impactCompetitors all talk about durability. Your customers rave about your repair service in 1 out of 6 reviews, and nobody in the market claims it. This is your word to own.
Write for first-time buyers
Quick win2,400 monthly searches for “how to choose a hiking backpack” and no competitor ranks with a real answer. One honest guide could own that conversation.
Speak to weekend hikers
Positioning61% of your reviews mention short weekend trips. Every competitor writes copy for expeditions. Your actual customers are being ignored by everyone but you.
Trailkityou
- Promise clarity74
- Review sentiment81
- Share of search12
Alpina Supply
- Promise clarity68
- Review sentiment62
- Share of search34
NorthTrek
- Promise clarity52
- Review sentiment70
- Share of search41
Wildpath Co.
- Promise clarity61
- Review sentiment48
- Share of search13
Kelo's note: NorthTrek wins on search, but their reviews mention “confusing sizing” 340 times. Their weakness is your opening.
74%
15%
11%
Positive: 74%Neutral: 15%Negative: 11%
What customers love
- “they fixed my zipper for free” (repairs, 16% of reviews)
- “fits exactly like the chart says” (honest sizing)
- “feels like buying from a friend” (personal service)
What they grumble about
- “no idea where my order was” (shipping updates)
- “my size is always gone” (restocks)
“I don't even compare prices anymore. Trailkit just gets weekend people like me.”
Everyday, done properly
The whole market crowds into “technical & premium”: expedition language and spec-sheet copy. Your customers are weekend hikers who want quality without the jargon. That corner is empty, and your reviews prove you already live there.
Suggested line: “Serious gear for unserious adventures. Built to be repaired, sized like we mean it.”
The honest question
Why not just ask ChatGPT yourself?
You can, for a first impression. The difference: Kelo works through your market, your competitors and customer reviews in a fixed way, and returns a report with the same structure and depth every time. No prompts to write, no loose answers to stitch together.
| Googling it yourself | Asking ChatGPT yourself | Research agency | Ask Kelo | |
|---|---|---|---|---|
| Time | Days | Hours, spread over loose questions | Weeks | 10 to 20 minutes |
| Cost | "Free", plus your own hours | A subscription, plus your own hours | Thousands of euros | Free scan, report €49 |
| Competitors in view | The ones you already know | Varies with your prompt | Yes | Yes, found and compared automatically |
| Customer sentiment | Reading reviews yourself | Limited | Yes | Yes, from reviews in your industry |
| Repeatable and comparable | No | No | Expensive | Yes, every report has the same structure |
| A source under every conclusion | Keep track yourself | Rarely | Yes | Yes, per finding |
The first scan is free. You see right away what Kelo finds about your market.
Analyze my websiteFirst voices
What early users tell Kelo
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Pricing
Made to grow with you
Every scan starts free. You only pay when you want the full report. All prices exclude VAT.
Single report
€49one-time, excl. VAT
For a founder checking their own market.
- ✓5 real competitors, compared
- ✓What customers say, in their words
- ✓Positioning and a homepage line
- ✓A prioritized action plan
Popular
5-pack
€199€40 per report, excl. VAT
For marketers and freelancers with several clients.
- ✓5 full reports
- ✓Use them across clients
- ✓Valid for 12 months
Agency
On requestmonthly reports
For agencies scanning every pitch and client.
- ✓A batch of reports every month
- ✓Volume pricing
- ✓A direct line to Stijn
Frequently asked
Questions about Ask Kelo
What is Ask Kelo?
Ask Kelo is an AI market analysis tool. You enter your website address and Kelo researches your market, your competitors and what customers say online. The result is a clear report with concrete opportunities. No account needed, the first scan is free.
What does Ask Kelo cost?
The first scan is free. A full report is a one-time €49 excl. VAT, including five competitors compared, customer insights, positioning and an action plan. If you analyze more often, the 5-pack is €199 (€40 per report, valid twelve months). Agencies request a plan of their own.
Who is Ask Kelo for?
For founders and marketers who want to know quickly where they stand: which competitors there are, what customers in the industry really care about and which opportunities are left open. Without weeks of research and without an agency.
What exactly does Kelo research?
Six researchers in a fixed order: your brand as it stands on your site, your market and five real competitors, customer reviews, the words customers use, search and content opportunities, and finally an action plan. Every conclusion carries its source.
Who is behind Ask Kelo?
Stijn Rolink, brand strategist. Every report is built on the research he did by hand for clients for years, now automated. He checks the reports and answers the email himself.
Which language is the report in?
The language of your website: Dutch or English. Kelo works for businesses in the Netherlands and Belgium, and the scan works on any public website.
Who is behind Kelo
Hi, I'm Stijn.
I'm a marketing strategist. For years I did this work by hand: digging through a client's market, reading competitor sites until my eyes hurt, scrolling through hundreds of reviews to find the one sentence that explained everything. It worked, but it took weeks and it cost thousands.
Kelo is that same process, done by six researchers that never get tired. I built him, I check the reports, and I answer the email myself. If something in your report is wrong or unclear, you're talking to me, not to a support queue.
Your market is full of open doors.
Kelo finds them, writes them down and hands you the map. The first look is free. The full report is a one-time €49 excl. VAT, with no subscription attached.
Analyze my websiteNo signup required.